The Genesis

A New Standard
in Pet Care

Vanity Fur was created to challenge the way pet care looks, feels, and exists in the modern world.

Cece

Cece Asuncion

Founder

The Philosophy

"Pet owners today don’t see their dogs as just pets — they’re family, companions, and an extension of their lifestyle."

Logan

Logan McGrath

Co-Founder

The Gap

We saw a gap — between function and experience. Between basic grooming and true care. Between necessity and luxury.

Care should feel elevated. Convenience shouldn’t compromise quality. This is the foundation of Vanity Fur.

Roland

Roland Oliver

Director of Retail

The Mission

Vanity Fur is a luxury grooming and wellness club designed with intention — where every detail, from service to space, reflects quality, consistency, and ease.

Our ecosystem is built for the modern pet owner who values their pup's health as much as their own lifestyle.

A Lifestyle,
Elevated.

Step into a space where exceptional grooming meets white-glove concierge service. Experience the new standard in pet care, designed exclusively for those who demand the best for their companions.

Join the Club
VFC